NNT Uniforms, Australia’s leading corporate and healthcare uniform apparel brand has unveiled its latest campaign and is giving the market a first look at its new brand direction ‘Fit for the Frontline’.

The new campaign celebrates our professionals on the frontline and was informed by an extensive brand research project.

Vanessa Marven, Head of Marketing & Customer Service, Workwear Group, explains: “When we considered the research findings, we heard recurring themes of taking pride in your profession and the sense of camaraderie and teamwork that has been heightened during the pandemic. We wanted this new campaign to capture those elements and to convey that just because you wear a uniform, doesn’t mean that you can’t stand out.”

“We believe that every professional deserves to feel at the top of their game and their uniform should help, not hinder them in achieving that, supporting them to get on with the job and to look good and feel great while doing it.”

It is through this sense of pride, NNT pays tribute to the Health industry on the inside the front cover of the Spring Summer campaign;

We tip our hats to you.

Those on the frontline who are always on the move and who often put themselves ‘on hold’ to meet the needs of others. We see you. We see your challenges, the sticky situations, the tears, the strain and the stress.  The never-ending balancing act and the little moments of joy. We see you and we strive to create something as resilient and flexible (and as awesome) as you are.

You inspire us, so we make a pledge to you.

While you focus on those in front of you, we focus on creating uniforms that let you get on with the job. Our innovative garments are driven by research, customer feedback and leading technology, bringing you fabrics that feel great on and look as professional as you are.

Not bound by convention, we’ll never be complacent, and we look up to you for the benchmark in excellence.

For the days that feel like a marathon, and others that are more of a sprint, we help you move through the day, whatever it throws at you. We run and stretch and lift and twist and move with you, every step, until the end of your working day.

We stand united because every professional deserves to feel at the top of their game, valued and inspired. Like the superheroes they are.

NNT strongly believe that frontline workers deserve a uniform that will not only protect them but also support them. A uniform that can handle a ten-hour shift then a washer/dryer cycle. A uniform that works hard alongside them, let’s them move and breathe and work at pace – at all hours – every day of the week. It’s what the frontline demands.

Created by an in-house design team, the health collection features comfortable matt jersey, soft cotton and the flexibility of technical fabrics, refined through extensive wearer trials, customer feedback and leading technology. You will be able to shop your long-time favourites, as well as a wave of new energy through updated styles and innovation fabrics.

NNT’s top selling scrubs just got a whole lot better with the introduction of the Next Gen Active Scrubs, which feature a new and improved fabric with the added bonus of an antibacterial and antimicrobial finish.

The antibacterial finish has been applied to these garments is effective against a wide range of odour-causing bacteria, resulting in long-lasting freshness. We have thought about the small details that can make the biggest difference to your day.

If you would like to learn more about NNT and how we can support the Health frontline, visit our retail site nnt.com.au or for larger uniform enquiries please reach out via 1300 652 554.

This post was sponsored by NNT Uniforms.